Similar Search Results

Consumers' green involvement and the persuasive effects of emotional versus functional ads

Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893

Persistent link: https://www.econbiz.de/10010379213

Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising

Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145

Persistent link: https://www.econbiz.de/10011876097

The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising

Matthes, Jörg; Wonneberger, Anke - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 115-127

Persistent link: https://www.econbiz.de/10010373247

Environmentalism : a question of guilt? : testing a model of guilt arousal and effects for environmental campaigns

Wonneberger, Anke - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 168-186

Persistent link: https://www.econbiz.de/10011880039

Evaluating social countermarketing success : resonance of framing strategies in online food quality debates

Jacobs, Sandra Hermina Jacoba; Wonneberger, Anke; … - In: Corporate Communications: An International Journal 26 (2020) 1, pp. 221-238

Purpose: Social countermarketing (SCM) aims at influencing existing socio-cultural norms, public policies or political decision-making. Existing empirical accounts of SCM give limited insights into their success. The authors analyze SCM strategies and their public resonance by studying the...

Persistent link: https://www.econbiz.de/10012411202

Media positioning : comparing organizations' standing in the news

Wonneberger, Anke; Jacobs, Sandra - In: Corporate communications : an international journal 22 (2017) 3, pp. 354-368

Persistent link: https://www.econbiz.de/10011778522

Uncharted territory in research on environmental advertising : toward an organizing framework

Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101

Persistent link: https://www.econbiz.de/10012201401

Anforderungen an gerichtliche Beweisbeschlüsse

Matthes, Jörg - In: Die wirtschaftliche Seite des Bauens : Festschrift zum …, (pp. 487-492). 2010

Persistent link: https://www.econbiz.de/10003969324

Zur Nützlichkeit von online-Kundenrezensionen bei Such- und Erfahrungsgütern

Schloffer, Marlene; Matthes, Jörg - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 60 (2014) 1, pp. 7-18

Persistent link: https://www.econbiz.de/10010341468

Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children

Naderer, Brigitte; Matthes, Jörg; Mestas, Manina - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 580-588

Persistent link: https://www.econbiz.de/10011580959