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To commit or not to commit : revisiting quantity vs. price competition in a differentiated industry
Nasser, Sherif; Turcic, Danko - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1719-1733
Persistent link: https://www.econbiz.de/10011502604
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New product design under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click
Luo, Lan; Sun, Jiong - In: Production and operations management : an international … 25 (2016) 12, pp. 2014-2034
Persistent link: https://www.econbiz.de/10011628203
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Competing under asymmetric information : the case of dynamic random access memory manufacturing
Gardetey, Pedro M. - In: Management science : journal of the Institute for … 62 (2016) 11, pp. 3291-3309
Persistent link: https://www.econbiz.de/10011617123
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Channel auctions
Azevedo, Eduardo M.; Pennock, David M.; Waggoner, Bo; … - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2075-2082
Persistent link: https://www.econbiz.de/10012234760
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Implications of market spillovers
Fazli, Amir; Shulman, Jeffrey D. - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 4996-5013
Persistent link: https://www.econbiz.de/10011947122
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10011446211
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Strategic upfront marketing channel integration as an entry barrier
Matsui, Kenji - In: European Journal of Operational Research 220 (2012) 3, pp. 865-875
market should vertically integrate or separate their marketing channels in a dynamic noncooperative game setting. Previous … operational research models have shown that the separation of the marketing channel with the adoption of a two-part tariff … specific region, marketing channel integration dominates the separation strategy when one of the two firms is the incumbent …
Persistent link: https://www.econbiz.de/10010597658
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Retail Channel Structure Impact on Strategic Engineering Product Design
Williams, Nathan; Kannan, P. K.; Azarm, Shapour - In: Management Science 57 (2011) 5, pp. 897-914
We examine, in a strategic setting, the broad issue of how retail channel structures--retail monopoly versus retail duopoly--impact a manufacturer's optimal new product design, both in terms of engineering design specifications as well as manufacturer and retailer profits. Our strategic...
Persistent link: https://www.econbiz.de/10009203733
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Multiple Market Entry, Cost Signalling and Entry Deterrence
Srinivasan, Kannan - In: Management Science 37 (1991) 12, pp. 1539-1555
A low-cost incumbent may limit price to informatively signal her cost to an uncertain potential entrant, and therefore deter entry. We enrich this model by investigating the strategic pricing behavior of the incumbent when she operates in multiple markets. We demonstrate that the low-cost...
Persistent link: https://www.econbiz.de/10009203744
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Why are Some Salespeople More Aggressive than Others?
Franz, Wan-Ju - In: Atlantic Economic Journal 42 (2014) 4, pp. 383-397
Why are salespeople in certain industries (such as cars and mattresses) aggressive, while their counterparts in other industries (such as luxury boutiques) relatively customer-oriented? Using a principal-agent-customer model, this paper demonstrates that the level of salesperson aggressiveness...
Persistent link: https://www.econbiz.de/10011155068