Age has played a vital role in influencing marketeers to decide their target customers. Marketeers have always focused on targeting younger group of customers eluding one segment of customers who have often gotten neglected is the 'baby boomers' or 'ageless customers'. This article attempts to...

"In the next ten years there will be an unprecedented wealth transfer from the so-called 'baby boomer' generation to the young. Never before will so much money - in housing, land, stocks and cash - be shifted so suddenly from one generation to the next, and never before does the next generation...

In 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...

This paper addresses the relations between travel behavior and land use patterns using a Structural Equations Modeling (SEM) framework. The proposed model structure draws on two earlier models developed for Lisbon and Seattle which show significant effects of land use patterns on travel...

The paper examines the relevance of unobserved spatial dependence between individual decision-makers in the analysis of discrete choices. To incorporate spatial interdependencies in the behavioral analysis, we propose a spatial random utility model of recreation demand. The model combines the...

We examine American support for transit spending, and particularly support for financing transit with local transportation sales taxes. We first show that support for transportation sales tax elections may be a poor proxy for transit support; many voters who support such taxes do not support...

Transportation policies and plans encourage non-motorized transportation and the establishment of performance measures to assess progress towards multi-modal system goals. Challenges in fostering walking and bicycling include the lack of data for measuring rates of walking and bicycling over...

The aim of this paper is to develop a methodological framework for the incorporation of social interaction effects into choice models. The developed method provides insights for modeling the effect of social interaction on the formation of psychological factors (latent variables) and on the...