Since Aristotle’s claim that knowledge is derived from the understanding of the whole and not that of the single parts (Aristotle’s Holism), researchers have been struggling with systems and parts in terms of their contents and their relative dynamics. This historic effort evolved during the...

The idea of the Naples Forum started after a discussion about marketing theory, whose discipline needed new approaches, new grand theories, renewed paradigms. Intriguing issues such as complexity, system thinking, human behavior, competitiveness and service systems were addressed, but we were...

Management and marketing research in service is at a turning point, and service research is increasingly challenging existing marketing myths and questioning the validity of traditional approaches. In this mainframe, service-dominant (S-D) logic and service science, along with many-to-many...