Given the increasing number of applications in agriculture of gene editing, specifically CRISPR, it is important to understand consumers' perceptions of this breeding technology. We estimate consumers' willingness to pay (WTP) for selected quality attributes of table grapes developed using...

Results from a choice experiment of the Canadian population reveal consumers were indifferent between product labeled as “Local” and “Local: from within 160 km”;. Despite the present stricter regulation in place for local food, our results suggest that transition from 50 km limit to 160...

This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...