McFadden, Dawn Thilmany; Deselnicu, Oana; Costanigro, Marco - In: Journal of Food Distribution Research 44 (2013) 1
Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities has evolved along with the interests and buying motivations of consumers, especially in the food sector. An increasing number of food companies are creating loyal customers by...