The economics of nested names : name specificity, reputations, and price premia
Year of publication: |
2018
|
---|---|
Authors: | Costanigro, Marco ; McCluskey, Jill J. ; Goemans, Christopher |
Published in: |
Reputation, regulation, and market organization. - New Jersey : World Scientific, ISBN 978-981-4740-57-9. - 2018, p. 81-100
|
Subject: | Markenartikel | Brand | Reputation | Preis | Price | Produkt | Product | Wein | Wine | Herkunftsbezeichnung | Designation of origin |
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