This article focuses on the practices of resistance to intrusive advertising on the Internet. The analysis of 19 interviews reveals the existence of different resistance profiles when exposed to interstitial: functional resistance, ideological resistance, conative avoidance and non-resistance....

The objective of this research is to study the determinants of the use of intermediated solutions by homeowners. The theoretical perspective of perceived transaction costs provides a relevant framework for understanding the existence of this type of transaction in the real estate sector. From a...

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for...

Commerce et distribution : prospective et stratégies, edited by Olivier Badot and Marc Benoun, is reviewed.

Energy security improvement is often presented as a possible co-benefit of climate policies. This paper evaluates this claim. It presents a methodology to investigate whether climate policy would improve energy security, while accounting for the difficulties entailed by the many-faceted nature...

Sensemaking practices are a core activity for strategizing in organizations. Managers can use various types of objects to shape sense in a project. We propose an integrative framework to analyse the sensemaking practices at work in a real estate project. Our results provide a better...

If customers’ data are a source of major value for companies, their collection is confronted with the growing concern of consumers about their privacy, particularly on the Internet. The American literature traditionally identifies three groups. The objective of this research is to propose a...

The diffusion of ICT in small businesses remains low (Eurostat 2010) and yet among IT applications, the Internet offers opportunities for such businesses to develop their business activity (Scaglione, Schegg et Murphy, 2009). One issue is whether the Internet can be used effectively by these...