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Il marketing nelle imprese agroalimentari del padovano: dal saper fare al saper vendere

Scarso, Enrico; Bolisani, Ettore; Paiola, Marco - In: ECONOMIA E SOCIETÀ REGIONALE 2014/2 (2014) 2, pp. 187-212

svolta nel corso del 2013 con l’obiettivo di tracciare un quadro aggiornato delle problematiche commerciali e di marketing …

Persistent link: https://www.econbiz.de/10011097876

Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach

MONGAY, Jorge - In: Expert Journal of Marketing 2 (2014) 2, pp. 82-85

This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad students. The analysis explores the results not only from traditional approach based in a expectations versus perceptions point of view but...

Persistent link: https://www.econbiz.de/10011183041

L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier

Mercier, Samuel - Université Paris-Dauphine (Paris IX) - 2001

Cet article s'intéresse au phénomène actuel d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale et exprime la volonté de l'entreprise de réaffirmer l'importance de...

Persistent link: https://www.econbiz.de/10011144028

MARKETING CONCEPT - MODERN VISION FOR TOURISM DEVELOPMENT

BOIŢĂ, Marius - In: SEA - Practical Application of Science (2014) 6, pp. 27-32

Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory … regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism …. Through the implementation of an effective marketing system and modern Romanian tourism, constantly improving quality …

Persistent link: https://www.econbiz.de/10011105869

The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction

Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: The AMFITEATRU ECONOMIC journal 16 (2014) Special 8, pp. 1279-1279

The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...

Persistent link: https://www.econbiz.de/10011106516

Дропшиппинг – революционная форма продвижения товара в условиях мирового экономического кризиса...

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011

The paper analyzes the socio-economic impacts of dropshipping - a new form of organization of sales, is rapidly gaining the Russian market. Dropshipping opens up tremendous prospects not only for ordinary people, but also for the Russian manufacturers, which if used properly can dropshipping...

Persistent link: https://www.econbiz.de/10011112228

Competitiveness in marketing

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2006

Article about alternative interpretations of the concept of "competition" as the adaptive behavior of market participants. The author substantiates the thesis of the identity of market adaptation and market competition rather than rivalry.

Persistent link: https://www.econbiz.de/10011113060

Functionalization Research in Marketing

Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2011

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre …-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the … importance of the analysis of the market environment as an essential condition of effective marketing. …

Persistent link: https://www.econbiz.de/10011113268

NOVÉ TRENDY NA VYBRANÝCH ASIJSKÝCH TRZÍCH

Zamykalová, Miroslava; Gullová, Soňa - In: Medzinarodne vztahy (Journal of International Relations) 11 (2013) 2, pp. 39-52

aktivit a marketing tak, aby zdroje byly využity co nejefektivněji a potřeby a přání zákazníků uspokojeny co nejlépe. To se …

Persistent link: https://www.econbiz.de/10011026666

Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions

Kamenidou, Irene; Mamalis, Spyridon; Kokkinis, George; … - In: Scientific Bulletin - Economic Sciences 10 (2011) 2, pp. 62-73

Festivals provide not only the hosting community but the wider destination area as well, with many benefits. In consequence they have gained increasing attention in the prism of tourism growth. The most popular festival in Evros prefecture in the Thrace region (Northern Greece) is Ardas festival...

Persistent link: https://www.econbiz.de/10009493243