revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …

in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview … is given, of the set of marketing tools applied by enterprises providing services as well as their characteristics and … and the set of marketing tools used will be described based on the relevant literature.In order to demonstrate the …

In public services, the political component of the marketing environment has a major importance, as all decisions … have a unitary goal and integrate harmoniously within a single process. A tool from the management-marketing literature … strategic marketing planning.This paper presents, firstly, requirements and particularities of this process in the public sector …

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics … Marketing Science</i> is a timely review of the accomplishments of marketing scientists in a number of research areas …. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are …

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are … and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems … to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models …