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Entreprise et vie privée - Le...
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de Vaujany, François-Xavier
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RePEc
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61
Profiling mass affluent luxury goods consumers in China : a psychographic approach
Lu, Xiao
;
Pras, Bernard
- In:
Thunderbird international business review
53
(
2011
)
4
,
pp. 435-455
Persistent link: https://www.econbiz.de/10009248009
Saved in:
62
Simulating in-store lighting and temperature with visual aids : methodological propositions and S-O-R effects
Decré, Gwenae͏̈lle Briand
;
Pras, Bernard
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 363-393
Persistent link: https://www.econbiz.de/10009788551
Saved in:
63
Practices in the brand management system : identification and considerations for five business sectors
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 444-461
Persistent link: https://www.econbiz.de/10010224836
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64
Product acceptance by middlemen in export channels
Angelmar, Reinhard
;
Pras, Bernard
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 227-240
Persistent link: https://www.econbiz.de/10003470932
Saved in:
65
Les Euro - PMI
Pras, Bernard
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004316445
Saved in:
66
Market: études et recherches en marketing : fondements, méthodes
Evrard, Yves
;
Pras, Bernard
;
Roux, Elyette
-
1993
Persistent link: https://www.econbiz.de/10004180103
Saved in:
67
La résilience du marketing
Pras, Bernard
- In:
Revue française de gestion : hommes et techniques
(
2012
)
228
,
pp. 59-86
Persistent link: https://www.econbiz.de/10010094568
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68
Dossier — Entreprise et vie privée - Entreprise et vie privée. Le << privacy paradox >> et comment le dépasser
Pras, Bernard
- In:
Revue française de gestion : hommes et techniques
(
2012
)
224
,
pp. 87-95
Persistent link: https://www.econbiz.de/10009997431
Saved in:
69
Simulating in-store lighting and temperature with visual aids: methodological propositions and SOR effects
Briand Decr, Gwenalle
;
Pras, Bernard
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 363-393
Persistent link: https://www.econbiz.de/10010142039
Saved in:
70
Marketing et crise. Entre des réponses de fond et le marketing de la crise
Pras, Bernard
- In:
Revue française de gestion : hommes et techniques
(
2009
)
193
,
pp. 43-50
Persistent link: https://www.econbiz.de/10008264223
Saved in:
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