Market: études et recherches en marketing : fondements, méthodes
Yves Evrard ; Bernard Pras ; Elyette Roux
| Year of publication: |
1993
|
|---|---|
| Authors: | Evrard, Yves ; Pras, Bernard ; Roux, Elyette |
| Publisher: |
[Paris] : Nathan |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 629 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 209-192-115-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004180103