[fre] Dans les secteurs agricole et agroalimentaire, les acteurs développent fréquemment des signes collectifs de qualité. L'objectif de cet article est de proposer un cadre d'analyse de ces signes collectifs vus comme actifs dont la propriété est partagée. À partir du cadre d'analyse...

[eng] In today's context of the industrialization of the food trade, the restructurations of the poultry sector have led to the creation of fifteen industrial groups ; thus the conditions of the competition have completely changed. [fre] Dans le contexte d'industrialisation de l'alimentation,...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

The aim of the paper is to propose an interpretation of network building and structure in considering the way all types of in-house decisions are organized, i.e. the content of these decisions and their level of application within the network. Indeed, the essence of a network is to be found in...

The main objective of the paper is to show how resources, both inside and outside the firm, are combined together in the context of brand alliances. Indeed strategic assets in alliances are mobilized by actors in complex forms of organization in order to reach certain strategic objectives. Brand...

The design of networks in their institutional and organizational aspects is a key determinant of their competitiveness. Consequently managers in agricultural and food industries have to address the question of governance design, i. e. of choices concerning the content and the architecture of...

This article looks at the i\nteractions between branding strategies and governance of vertical transactions. Branding strategy refers to the choice of information provided to consumers through a brand name. Governance refers to contractual agreements organizing transactions in vertical chains....