Pilav-Velic, Amila; Hrnjic, Anes; Milanović Glavan, Ljubica - In: Economic review : journal of economics & business 13 (2015) 1, pp. 59-72
Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends' recommendations. On the other hand, companies prefer this type...