Purpose This paper aims to apply the Legitimacy-Based View (LBV) of political risk to the experience of the Hongkong and Shanghai Banking Corporation (HSBC) in the First World War. The paper shows that HSBC’s ability to survive this conflict was due, in part, to its ability to manage political...

Consumer research and marketing rarely examine illegal forms of economic life despite the fact that market terminology is often (and increasingly) applied to describe the exchange relations in illicit markets like prostitution and drug consumption. Represents an attempt to use a consumer...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- Chapter 1 An introduction to consumer analytics -- Introduction -- The context of contemporary marketing -- Why data-driven? -- Operational imperatives...