This paper aims to examine two products used in kitchen, a centrifugal juicer for fruits and vegetables and another masticating juicer. In order to choose the optimal variant of juicer (fruit and vegetable), it will analyze the characteristics of each juicer, so finally using the STEM method to...

A strong brand is the one that integrates its cultural origins and values with the cultural values of the countries where it operates, building relationships based on trust with the local consumers. The chances for a company to gain share market when starting operations in a new country grows a...

This paper aims to present the importance of weak ties in social networks for sharing information at personal level, across departments in a company, as well as between managers that seek business opportunities. Also, the paper shows that complex knowledge requires strong ties in order to be...

Due to globalization new media strongly impacts organizations and management approaches. Access to social media platforms, open source movement, online collaboration, rapid communication and increasing power of consumers push hierarchical organization towards flexibility and adaptability. New...

Day by day globalization covers new areas of life and calls for continuous learning and adjusting to new cultural dimensions. Managers are expected to display adaptation to new ways of working, cultural sensitivity, cultural intelligence and to posses multicultural competencies communication...