well as some legal restrictions on marketing and advertising practices. Differences in British and American practices have …

well modelled or understood. For marketers, this presents a particularly important problem. Marketing planning is … strategic and tactical planning direction to the firm's overall strategic planning process. Marketing planning has a strategic … they mean when they use the terms planning, marketing and strategy.  …

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing …

The study examines the marketing of cocoa in Nigeria as a pilot study to formulating new strategies for the marketing … utilised to expedite the distribution of cocoa through the marketing system. However, methods in use by the cocoa farmers are … not efficient due to problems of shortages and the policies of the Marketing Boards and the commodity boards. Improved …

The contingency approach and its relevance to theory building and research in marketing is described. The approach is … outlined and the research they have stimulated on related topics in marketing are highlighted. An assessment of the current … state of the contingency approach in marketing literature is then provided.  …

principles of marketing and advertising which we have rediscovered in the twentieth century. Specifically, the pros and cons of … “global” vs. “local” marketing and copywriting were understood and the authors made conscious choices to cater to various … basic principles of marketing and overtly orchestrated them in thoughtful and coherent ways. A study of The New Testament …

The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon … developments have on the marketing scenario. The analysis incorporates a set of recommendations.  …