Rondán Cataluña, Francisco Javier; Sánchez Franco, … - In: Journal of Product & Brand Management 14 (2005) 5, pp. 330-337
Purpose – Seeks to effect a comparison of the pricing strategies followed by hypermarkets, compared with those that … – Relationships between hypermarkets and hi‐lo pricing, plus discount stores and EDLP pricing, have been found. Therefore, retail … managers of both formats have to know all about these pricing strategies. In this way, the managers of these firms would know …