when communicating store pricing policy to the target consumer. The research extends previous price cue research, which …

traditional retail channel (multi‐channel company) to find the optimal pricing strategy and market structure in order to maximize … their profits. Design/methodology/approach – A game theory model is developed to determine the optimal pricing strategy for … the multi‐channel company. Findings – It was demonstrated that an optimal pricing strategy exists under different market …

Purpose – This paper seeks to provide a practical methodology for a retailer's pricing decisions for a store brand in … the existing theoretical models, a flexible gamma distribution is employed for practicality. A numerical approach is …

This study used choice modelling to estimate the effect of odd pricing on the demand for three products: a $4 can of … kettles a significant odd‐price effect occurred at 95 cents but not at 99 cents. The estimated value of the odd‐pricing effect … empirical support for the assumption that odd pricing generates greater‐than‐expected demand, at least at the individual brand …

body of knowledge relating to crucial aspect of pricing strategy, and has potential applicability beyond retailing.  … potential benefits to retailers, including reduced costs and increased patronage. Pricing strategists need to understand the …