Price is one of the four classical elements of marketing mix and for long-term goods, as is the case of automobiles; price plays an important role in the purchasing decision. Therefore identifying consumer’s perceptions about the price of the cars is a key factor in establishing the marketing...

For the purchase of durable goods such as cars sometimes buyers use credit, sacrificing thereby future income to pay for the present value. Analyzing the link between credit and automobile sales is useful for establishing long and medium term marketing strategy. This paper proposes such an...

Price is one of the four classical elements of marketing mix and for long-term goods, as is the case of automobiles; price plays an important role in the purchasing decision. Therefore identifying consumer’s perceptions about the price of the cars is a key factor in establishing the marketing...

SMEs play a crucial role in modern societies; being regarded as the foundation of a global competitive economy. Entire economic concepts evolved based on the SMEs sector evolution like entrepreneurship, innovation, competitiveness, etc. The current paper is aimed at presenting the current state...

Indirect taxes are levied on the production and consumption of goods and services. They influence the retail price, and hence affect patterns of trade and consumption. Indirect taxes are ultimately paid by the final consumer. Sales and turnover taxes, excise duties and tariffs are the basic...

In this paper the authors survey financial structure theories, from the start-up point, which is considered Modigliani and Miller’s capital structure irrelevance theorem, to recent theories, such as the pecking order and the market timing theory. For each type of model, a brief overview of the...

Looking at the retail financial markets and identifing a number of ‘‘natural’’ and ‘‘policy induced’’ obstacles to free trade. We use the term ‘‘natural’’ barriers to refer to those arising as a result of different cultures or consumer preferences, while different state...

A new type of marketing, i.e. a structured and a restrictive one, can enrich and detail knowledge of how to structure the market, and to measure the concentration or diversification trend, which can finally lead to a double policy: an aggressive marketing policy for the products with favourable...

From the beginning of the crisis in 2007 the financial markets in Europe have lost approximately one half of their value and those in the emerging countries declined by at least three quarters. Also in the banking sector of the Western Europe and US a large portion of the equity portfolio that...