Similar Search Results

Competitive Strategies of Economic Enterprises

Ion, Ionescu Gr. - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 436-438

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s …

Persistent link: https://www.econbiz.de/10010838981

Social Media: At the crossroads of efficient marketing and ethics

GOGA, Traian; VARLAN, Filip - In: Romanian Distribution Committee Magazine 3 (2012) 2, pp. 24-34

The Internet has changed the whole world through its scale and accessibility. Even if the information can be found easier than ever, it triggers a whole series of effects on many aspects of modern life as well as in a wide range of domains. Marketing is directly influenced by the Internet which...

Persistent link: https://www.econbiz.de/10010747889

Strategic choice, chance, and the persistence of determinism : an empirical investigation

de Rond, Mark; Thiétart, Raymond-Alain - Université Paris-Dauphine (Paris IX) - 2007

Persistent link: https://www.econbiz.de/10010707710

Brand and Marketing Communication

Silvia, Muhcina - In: Ovidius University Annals, Economic Sciences Series XII (2012) 3, pp. 50-50

organizations, messages that are transmitted by the enterprises or other entities on the market. Developing a marketing strategy it …

Persistent link: https://www.econbiz.de/10010711213

Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania

Rațiu, Monica Paula; Stăncioiu, Aurelia-Felicia; … - In: Annals of the University of Petrosani, Economics 11 (2011) 3, pp. 255-262

(developing a strategy). This paper proposes, starting from the image perceived by the inhabitants about their own destination … the main directions of actions and, especially, in developing the strategy for the specific tourism products. …

Persistent link: https://www.econbiz.de/10011067040

Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia

Perovic, Nikola - In: Manager Journal 4 (2014) 1, pp. 83-95

The main goal of this paper is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing, as a dominant competitive advantage, in order to predominantly direct consumer behavior. Pricing, as a source of competitive...

Persistent link: https://www.econbiz.de/10011167284

DECISION-MAKING STRATEGIES REGARDING LOGISTICS ORGANIZATION

Olariu, Ioana - In: Studies and Scientific Researches. Economics Edition (2014) 19

In the face of higher costs of operation and increasing pressures from customers for better service, the logistics organization must adapt to meet the challenge. An understanding of the factors that make organizations effective, and a knowledge of how these factors interrelate, are the first...

Persistent link: https://www.econbiz.de/10011085423

Stratégies marketing pour PME sous-traitantes dans l’horlogerie

Courvoisier, François; Calmelet, Laurence - Volkswirtschaftliche Fakultät, … - 2012

industrial suppliers interact with these well-known brands and what marketing strategy they are implementing. Several interviews …

Persistent link: https://www.econbiz.de/10011110309

THE ADOPTION/ADAPTATION OF THE "SUPPLY CHAIN" CONCEPT IN ROMANIAN

Alexandra, Butilca Delia -; Lucian, Crisan Emil; Iulia, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 650-660

There are several terms used in Romanian for the English term supply chain. We have counted eleven. It has been adopted in several ways and it is perceived (adapted) in several ways in Romania. There are several causes which have determined this fact: the English terminology inconsistence...

Persistent link: https://www.econbiz.de/10009650790

MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

Štefko, Róbert; Gburová, Jaroslava; Jurková, Jana - In: Journal of Advanced Studies in Finance II (2011) 2, pp. 169-176

are strategy of main competition pricing strategy, promotional pricing strategy and discount pricing strategy. The most … used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region. …

Persistent link: https://www.econbiz.de/10009653264