Similar Search Results

THE ADOPTION/ADAPTATION OF THE "SUPPLY CHAIN" CONCEPT IN ROMANIAN

Alexandra, Butilca Delia -; Lucian, Crisan Emil; Iulia, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 650-660

There are several terms used in Romanian for the English term supply chain. We have counted eleven. It has been adopted in several ways and it is perceived (adapted) in several ways in Romania. There are several causes which have determined this fact: the English terminology inconsistence...

Persistent link: https://www.econbiz.de/10009650790

MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

Štefko, Róbert; Gburová, Jaroslava; Jurková, Jana - In: Journal of Advanced Studies in Finance II (2011) 2, pp. 169-176

are strategy of main competition pricing strategy, promotional pricing strategy and discount pricing strategy. The most … used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region. …

Persistent link: https://www.econbiz.de/10009653264

Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

Persistent link: https://www.econbiz.de/10009246653

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 125-140

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10010548162

THE STRATEGY OF THE ORANGE MOBILE TELECOMMUNICATIONS PROVIDER TOWARDS ITS EMPLOYEES

D, Prof. Gheorghe Meghisan Ph.; D, Georgeta-Madalina … - In: Annals of University of Craiova - Economic Sciences Series 2 (2011) 39, pp. 137-140

The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office...

Persistent link: https://www.econbiz.de/10010550626

Strategic Directions for the Bucharest Strategy and City Brand

Ţapardel, Ana-Claudia; Alexe, Florin-Alexandru - In: The AMFITEATRU ECONOMIC journal 14 (2012) Special No. 6, pp. 720-737

necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the … strategic planning process and the branding strategy in the local communities of Romania. …

Persistent link: https://www.econbiz.de/10010611671

OPINIONS ON SOME SPECIFIC ASPECTS OF THE PRICE STRATEGY IN SERVICES

Carmen PUIU, Marieta; STANCIU, Mdlina MANGRA - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 148-154

The price policy in services respects almost totally the concepts used by the classical marketing mix developed for the consumer goods. The specific elements have appeared later being related to the particular features of the services, those being in fact the factors that have allowed the...

Persistent link: https://www.econbiz.de/10008862612

STRATEGIC ORIENTATIONS IN RETAIL INDUSTRY DURING ECONOMIC CRISES

Nistorescu, Professor Dr. Tudor; Puiu, Junior Assistant … - In: Annals of University of Craiova - Economic Sciences Series 1 (2009) 37, pp. 15-21

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...

Persistent link: https://www.econbiz.de/10008862629

THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Magdalena, Platis; Gabriela, Baban Eleonora - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1128-1132

Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization...

Persistent link: https://www.econbiz.de/10008829656

DIRECT SALES IN THE CONTEXT OF ROMANIA'S UE INTEGRATION

Cristina, Gherman - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1106-1110

More recently, direct sales business is stimulated by the difficult market conditions. While retailers hardly bear fixed costs such as rent, administrative costs and tend to raise prices, customers fall back to products offered by direct sale. In addition, labour market conditions made more and...

Persistent link: https://www.econbiz.de/10008829748