designing its strategy. Based on a review of the most recent literature in the field, the paper explains why missions appear as …

typological gamma of diversification strategies, strategic alliance role and of the relational strategy. As a mesure of improve it … ’s that the firm, but also the specialists in communicational strategy, focuses the efforts for the definition of the …

marketing efforts into the overall marketing communications strategy. Moreover, it presents the particularities of communicating …

resources can be considered economical resources and thus a strategy generating costs opprotunities is required. Even though it …

.The strategy of Adam Opel AG is focused on brand equity because it is important to add value for customer from products and …

further action plan proposal. Depending on overall strategy and commercial target of the bank, the focus may shift, one or … profitability etc.), while others (risky/ non-profitable etc.) may be left aside. This entire shift in strategy is considering also …

, generate the making of a strategy of the firm, objectives that are at a subunit level, of economic activity (or business unit …) are standing at the origin of making a business strategy (subunit of strategy), objectives that are stabled at a level of … function (production, marketing, finance), generate the strategy formula, support of a functional domain, partition objectives …