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This paper investigates one of the largest pharmaceutical markets using a discrete choice model that allows marketing to affect product differentiation. Four main results emerge from an analysis of monthly panel data on antiulcer drugs from 1977 to 1993. Observed drug characteristics became less...
Persistent link: https://www.econbiz.de/10012709821
This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry. Every mobile company sees India as 900 million mobile customers. But Indian per capita is very low. So the company manufacturing low cost mobile with various features can only...
Persistent link: https://www.econbiz.de/10013036095
I model manufacturers competing through a retailer. I model two types of advertising that each firm can engage in: advertising that increases product differentiation and advertising that increases (possibly perceived) value of the product. While the two types of advertising result in...
Persistent link: https://www.econbiz.de/10009316149
We find display advertising influences customer search for both the advertised brand and its competitors. We exploit a …
Persistent link: https://www.econbiz.de/10014037808
As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main … effects of competition (measured by number of ads on the paid-search listings) on click-volume and CPCs of paid-search ads. On … the other hand, we are interested in understanding the determinants of competition, that is, how various demand and supply …
Persistent link: https://www.econbiz.de/10014038711
Retail banking has always been considered as a core activity of banks because it has the effect of accelerating the cash flow process and creating a mainstream medium and long-term capital source for the bank. Vietnamese commercial banks now are facing great risks. This reality requires banks to...
Persistent link: https://www.econbiz.de/10014530220
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …
Persistent link: https://www.econbiz.de/10004968453
direct mailings of different charities within a short period of time and competition is highly relevant. We construct a …
Persistent link: https://www.econbiz.de/10011067470
. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV …
Persistent link: https://www.econbiz.de/10005634073
This paper assesses empirically the relationship between marketing expenditures and sales in the premium car segment in Germany. We employ a new data-set which contains model-specific data on sales (i.e. registrations), restyling activities and marketing expenditures at a monthly basis for the...
Persistent link: https://www.econbiz.de/10010293318