Modeling Competition and Its Impact on Paid-Search Advertising
Year of publication: |
2019
|
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Authors: | Yang, Sha ; Lu, Shijie ; Lu, Xianghua |
Publisher: |
[S.l.] : SSRN |
Subject: | Wettbewerb | Competition | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
Extent: | 1 Online-Ressource (56 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), “Modeling Competition and Its Impact in Paid-Search Advertising,” Marketing Science |
Classification: | B21 - Microeconomics ; B23 - Econometrics; Quantitative Studies ; C11 - Bayesian Analysis ; D21 - Firm Behavior ; D44 - Auctions ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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