Given the credence nature of food quality and food safety attributes, consumers rely on abstract systems of regulation as well as quality signals such as brands to make informed choices. Motivated by the need to further investigate what influences consumer confidence in credence attributes, this...

Despite their growing economic influence, older consumers are often neglected as a target group because they are considered brand loyal and not flexible in their consumption habits. However, previous research suggests that life transitions may be associated with changes in older consumers’...

among consumers and between consumers and brands. Social media users can now interact with brands directly through Facebook and Twitter. These new features make social media a very distinctive class of online WOM. In this paper, we formulate a random coefficient discrete choice model of consumer...

Using psychological terms such as cognitive dissonance and confirmation bias, this study reveals how individual consumers inadequately process (food safety) information, pay limited attention to signals, and make purchase decisions that are bias towards their initial choices. While it is...

This paper uses publicly available data from the California Department of Pesticide Regulation to measure local and industry peer eects related to the adoption of blueberries as a crop among Cal- ifornia growers between the years 2001 and 2011. Geographic and inter-industry network analyses...

Social interactions can lead to a variety of phenomena including consumption externalities and complementarities. Consumption externalities arise when the choices of others have an effect on the total value of a household's purchases; complementarities arise when the choices of others have an...