Skouras, Thanos; Avlonitis, George J.; Indounas, Kostis A. - In: Journal of Product & Brand Management 14 (2005) 6, pp. 362-374
pricing by the disciplines of economics and marketing. Design/methodology/approach – It is from three perspectives that the … marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price …, and industry‐ or economy‐wide role of price. Findings – A comparative review of the relevant marketing and economics …