For most companies, new products are the bread-and-butter of their growth strategy. Unfortunately, developing new products is a time-consuming and costly endeavor, with tremendous challenges. The new product development process becomes especially a major headache for multinational organizations...

In online retailing or electronic retailing (or e-retailing, electronic commerce, Internet retailing, e-commerce), retailers offer their products and services over the Internet. Merchandise is thus presented in Internet shops. Customers usually place their orders via electronic checkouts or they...

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Building strong relationships with customers has become a prime strategic objective of retail marketing. This article focuses on the paradigm of customer relationship management (CRM), regarding the principles of customer value and the constructs of customer loyalty and customer satisfaction. In...

For decades, strategic management has analysed the alternative routes to company growth. In present, retailers need to devote more attention to long-term strategic planning to cope effectively with the growing intensity of retail competition as well as shifts in customer needs. The changes in...

Retail location is considered to be one of the most important elements in retail marketing strategy, because it is a long-term decision, associated with long-term capital commitment. The selection of retail store locations is one of the most significant decisions in retail marketing, because in...

Retail merchandising is the process used in order to conduct retail sales. As part of the process, the merchandiser pays close attention to the types of products offered for sale, how to best present those products to consumers, and determining what is a reasonable retail price for each unit...

Innovation is the key to the creation of a sustainable competitive advantage in most industries. Since costs and cost reductions play an important role in service management, the service innovation process must be discussed from a service operations point of view. An important objective of...

Services marketing, by definition, focuses on the external stakeholders, and principally on the customers. By managing the interactions and relationships with the customers, value is created. Successful value-oriented services marketing is determined by strong interdependencies between all...