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Convergence in proximity with globalization, business and marketing

Dugar, Anurag - In: Marketing in the new global order : challenges and …, (pp. 43-54). 2007

Persistent link: https://www.econbiz.de/10003736278

Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market

Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154

Persistent link: https://www.econbiz.de/10009746403

Marketing metrics : beyond clickbaits

Dugar, Anurag; Shreshtha, Mani - 2022

Persistent link: https://www.econbiz.de/10013279416

Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers

Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648890

Measuring international students' satisfaction with higher education in India : develooment & validation in INHedPERF model

Chadha, Bandana; Tomar, Vivek Singh; Rai, R. S.; Dugar, … - In: International journal of applied business and economic … 15 (2017) 1, pp. 251-265

Persistent link: https://www.econbiz.de/10011673303

Cognitive dissonance as an effect of indulging on credit

Dugar, Anurag; Shreshtha, Mani; Jain, Rishabh - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 2, pp. 155-166

Persistent link: https://www.econbiz.de/10011759691

Measuring Consumers’ Preferences and Attitudes Towards Branded Petrol: An Initial Investigation of the Branded Petrol Market

Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154

Persistent link: https://www.econbiz.de/10010073344

Decoding the sustainable consumer : what yoga psychology tells us about self-control and impulsive buying?

Kakkar, Shiva; Dugar, Anurag; Gupta, Rajneesh - In: South Asian journal of business studies 11 (2022) 3, pp. 276-294

Persistent link: https://www.econbiz.de/10013373004

Service Modification Through Mass Customization in the Professional Education Service Industry : Scope, Challenges and Management

Dugar, Anurag; Morya, Kishore; Shreshtha, Mani - 2010

Today, the rapidly growing Indian service sector confronts a complex paradox where, on the one hand it is relentlessly striving for suitable human resources and on the other hand, it is tackling the problem of largest pool of unemployed skilled manpower. What causes these two contradictions to...

Persistent link: https://www.econbiz.de/10014190869