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Purpose – This paper aims at examining the relationship between proactive personality and training motivation among older workers (aged over 55 years) in a context characterized by the growing ageing of the global population. First, the authors hypothesized that proactive personality predicts...
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Purpose This study aims to understand the impact of rational and emotional appeals on children’s attitude towards two public service announcements (PSAs) that promoted eating fruits and vegetables. Design/methodology/approach A mixed-methods study was conducted with children aged 8 to 11. A...
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The rise of the Internet and its role in global business has lead to the development of an emerging electronic marketplace, including business to business markets. This research looks at B2B auctions in e-marketplaces versus more traditional B2B auction formats. In particular, we compare open,...
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