Children perceptions of emotional and rational appeals in social advertisements
Year of publication: |
2017
|
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Authors: | Nicolini, Valentina ; Cassia, Fabio ; Bellotto, Massimo |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 18.2017, 3, p. 261-277
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Subject: | Advertising | Attitude | Children | Emotional appeal | Public service announcements | Rational appeal | Kinder | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Zielgruppe | Target group |
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