Amenta, Carlo; Di Betta, Paolo - In: International Journal of Sports Marketing and Sponsorship 22 (2020) 2, pp. 369-384
Purpose: The article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run. In 2006, the Calciopoli scandal uncovered the match rigging in the Italian soccer first division. The exemplary sportive sanction of...