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In this paper, we study the name-your-own-price (NYOP) channel. We examine theoretically and empirically whether asking consumers to place a joint bid for multiple items, rather than bid one item at a time as practiced today, can increase NYOP retailers' profits. Relatedly, we also examine...
Persistent link: https://www.econbiz.de/10009198222
Consumers set goals to achieve a variety of objectives such as losing weight, saving for retirement, and achieving better health. A large body of literature in psychology and consumer behavior shows that goals can help consumers achieve these objectives. However, there is almost no research that...
Persistent link: https://www.econbiz.de/10008788091
In recent years, the issue of copyright protection for intellectual properties such as computer software, music CDs, and videos has become increasingly important. It is often claimed that illegal copying of intellectual property costs companies billions of dollars in lost revenues and reduces...
Persistent link: https://www.econbiz.de/10008788133
We examine the problem of how a content provider, specifically the National Academies Press (NAP), can optimally price the different forms of its product—print and PDF—that it sells online. Whereas products in the traditional product line generally tend to be substitutes, the different...
Persistent link: https://www.econbiz.de/10008788164
Reference groups influence product and brand evaluations, especially when the product is a publicly consumed luxury good. Marketers of such luxury goods need to carefully balance two important social forces: (1) the desire of leaders to distinguish themselves from followers and (2) the...
Persistent link: https://www.econbiz.de/10008788173
Supply chain design and operational decisions may impact the energy needed to keep the products flowing through to the customers. It is a challenge to determine the energy consumption and even more challenging to understand the impact of design and operational decisions on the energy consumption...
Persistent link: https://www.econbiz.de/10011043392
Technology standards refer to the specifications that provide users and vendors with a common platform and ensure compatibility between components of a technological system. These technical “rules of the game” are being increasingly set in standards development organizations (SDOs). In this...
Persistent link: https://www.econbiz.de/10011046503
This paper develops a dynamic framework to analyze the political sustainability of economic reforms in developing countries. First, we demonstrate that economic reforms that are proceeding successfully may run into a political impasse, with the reform's initial success having a negative impact...
Persistent link: https://www.econbiz.de/10011078011
Why do economic reforms that are proceeding successfully often run aground? A number of observers have expressed surprise that public opinion regarding the continuation of a reform process often runs directly counter to the performance of the reform itself. This is especially surprising if one...
Persistent link: https://www.econbiz.de/10005398536
Persistent link: https://www.econbiz.de/10005280639