—Trading Up: A Strategic Analysis of Reference Group Effects
Year of publication: |
2008
|
---|---|
Authors: | Amaldoss, Wilfred ; Jain, Sanjay |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 5, p. 932-942
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | reference groups | luxury goods | game theory |
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