relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

people’s health, the quality of service is important for providing better treatment, increasing satisfaction and improving …

EU desires to become an economy that is intelligent, durable and in favor of inclusion. These three priorities mutually …, productivity and social cohesion. The health of the citizens is one of the main priorities of the EU. The European health policy … proposes: To prevent illness; To promote a healthier lifestyle; To protect its citizens from threats to their health, such as …

prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a …

field, the economic and financial effects of the crisis on health and health policies can have very long term consequences. …

relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

This research examines how identity-based interventions can improve consumer health. Results of laboratory and field … experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the … with real-world behaviors, thereby improving the health of populations …

health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …

, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with …

bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …