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Examining Customer Relationship Management from a Management Fashion Perspective

Madsen, Dag Øivind; Johanson, Daniel - 2016

Despite mixed performance reviews and experiences, customer relationship management (CRM) is among the most widely used and discussed management ideas by managers around the world. Commentators have noted that CRM has become “big business” and that there are many commercial actors selling...

Persistent link: https://www.econbiz.de/10014128229

Governance of Buyer-Supplier Relationships in Supply Chains : A Theoretical Perspective

Sapukotanage, S.; Warnakulasooriya, B.N.F; Yapa, S.T.W.S - 2015

Buyer –supplier relationships in supply chains are becoming increasingly important as buyers realize that their success is often tied to the capabilities and performance of suppliers. However since the manufacturer and the supplier are separate entities with each having individual goals, it is...

Persistent link: https://www.econbiz.de/10014131223

The Impact of after Sales Services on Customer Satisfaction : Special References to LG Electronics Products, Sri Lanka

Nivethika, V.; Yoganathan, Duwaraka - 2015

Customer plays an important role in every business. The main purpose of every business is to satisfy their existing customers and to attract new customers. Customer satisfaction is a basic one and it cannot be considered as a separate function in business. On the other hand After Sales service...

Persistent link: https://www.econbiz.de/10014131229

Brand Name Distinctiveness of Star Hotels in Bali

Susanto, Putu Chris; Mahadewi, Ni Made Eka; Susanto, … - 2022

A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary...

Persistent link: https://www.econbiz.de/10014131783

Paradox of Hotel Brand Names in Bali : Divergence between Naming Trends and Consumer Perception

Susanto, Putu Chris; Erfiani, Ni Made Diana; Hartika, … - 2022

rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent … 100 foreign tourists was conducted on their perception of hotel price and quality on six different name categories. The … actual values (mean difference of 0.35 and 0.34 respectively, α <0.05), as well as highest quality estimate (3.76 on the …

Persistent link: https://www.econbiz.de/10014131785

All You Can Eat : Behavioral Evidence from Taiwan

Wang, Ya-Hui - 2016

All-you-can-eat buffet is a popular meal-serving system for people who like to eat a lot and want a wide variety of food. This paper uses the theory of planning behavior to investigate the behavioral intention and overeating behavior of people at an all-you-can-eat restaurant through a...

Persistent link: https://www.econbiz.de/10014133466

Dyads, Triads and Consumer Treachery : When Interpersonal Connections Guard Against Brand Cheating

Goode, Miranda; Khamitov, Mansur; Thomson, Matthew - 2015

Consumers develop committed and meaningful relationships with brands, yet still sometimes buy or use options that compete directly with these ‘relationship partners’, an activity that might be understood as a form of cheating or infidelity. Using data from three studies, we assess whether...

Persistent link: https://www.econbiz.de/10014133496

Following the Blind : How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Packard, Grant M.; Berger, Jonah A. - 2015

Word of mouth is thought to help consumers make better choices. But could the way different types of consumers endorse products sometimes lead word of mouth recipients to make worse choices than they would have otherwise? Five studies, including textual analysis of almost 1,000 online reviews,...

Persistent link: https://www.econbiz.de/10014135272

Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)

Escobar Moreno, Nelcy - 2015

Spanish Abstract: Este documento hace parte de una serie de trabajos que tienen como finalidad integrar la aplicación de técnicas de Análisis Multivariante a distintos procesos de marketing que se desarrollan al interior de muchos estudios de caso en el ámbito empresarial. Este trabajo en...

Persistent link: https://www.econbiz.de/10014136598

Never Taken for Granted : Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business

Pan, David W. - 2015

This paper attempts to construct a theoretical model identifying the functional locations of market segmentation variables including race and ethnicity using a psychoanalytic approach, and subsequently propose a Dual-Status model depicting how one can be considered as sport customers versus...

Persistent link: https://www.econbiz.de/10014136652