In retail industry furniture and furnishing category has become more competitive. There are many players entering into organized format of retail in this category. Therefore, it becomes important for retailers to differentiate themselves from each other. As the products are similar, one of the...

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...

I examined Greek marketing managers’ attitudes and practices regarding to the planning of business-to-business marketing communications programs and their impact to competitiveness. According to the research aim, I investigated the following research questions: P1: How the business-to-business...

Inspired by the idea that digital text can support examination of the sociomaterial world, we present a novel computational approach, guided by assemblage theory, to understand the emergence of assemblages of personal automation practices. We overlay assemblage theory on machine learning models...

Differentiation of one's offering in this competitive market becomes crucial. Furniture products till now were usually customized by Indian customers. Now, these products are also sold in organized market. National and international players have entered the market with their brands in this...

Societal problems represent both opportunities and challenges for private and public organizations. Issues such as poverty, climate change and inequality can be seen either as a burden or as a source for innovation. Multinational Corporations, Nonprofit Organizations (NGOs), Cooperatives and...

This paper identifies export inhibitors in the first stage of the internationalization process of companies. Evidence indicates export inhibitors have the strongest effects on small and midsized manufacturing companies (SMEs) in the state of Michoacán, Mexico. Some 191 managers or owners of...

The English version of this paper can be found at 'http://ssrn.com/abstract=2830741' http://ssrn.com/abstract=2830741Spanish Abstract: El objetivo de este artículo es identificar los diferentes segmentos de mercados en las entidades financieras de la Zona Metropolitana de Puebla, comprobando...

Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...

The present research is about the factors influencing consumer purchase decision at the store outlet for branded apparels. This study explores the popularity of branded apparels and aims to find out if youth are attracted towards branded apparels or if they prefer non-branded apparels....