The present article was written in order to provide a framework that can boost the sustainable development of rural tourism in mountain area. It is already known that –in terms of natural heritage- Romania has the necessary resources that can meet the demands of mountain tourism development,...

Brand is a trustworthy, relevant, and distinctive promise to the consumer. The Brand Manager must understand that he is responsible for the building of long term brand equity and he must keep the brand from both a Strategic and Tactical standpoint.The strategy of Adam Opel AG is focused on brand...

The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers’ perception, consumers’ emotions and consumers’ behavioral responses in the context of retailing. Compared with other atmospheric...

Analyzing products and services around us it is clear that most of them are the result of production factors, labor and capital becoming more international and increasingly less and less national. We are witnessing the globalization of markets and production, to a large global integration and...

Due to limited resources a company cannot serve all potential markets in the world in a manner that all the clients to be satisfied and the business goals achieved, which is why the company should select the most appropriate markets. It can focus on a single product market serving many...

Flow is a construct imported in marketing research from social sciences in order to examine consumer behavior in the online medium. The construct describes a state of deep involvement in a challenging activity, most frequently characterized by high levels of enjoyment, control and concentration....