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The Impact of Word of Mouth on Customer Perceived Value for the Malaysian Restaurant Industry

Oluwafemi, Adebusoye - 2017

Purpose: The purpose of this research is to determine the impact of word of mouth on customer perceived value for restaurants in Malaysia. The objectives of this research include determining how word of mouth (WoM) factors - frequency of word of mouth messages, reputation of word of mouth...

Persistent link: https://www.econbiz.de/10012968501

Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands

Zahid, Abdul - 2017

The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on …

Persistent link: https://www.econbiz.de/10012968802

Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasc (Market Research to Determine the Feasibil...

Cruz Solís, Rosario - 2017

Spanish Abstract: Este estudio tiene como objetivo la realización de un estudio de mercado para determinar la factibilidad de implementar una escuela para la enseñanza del idioma inglés en la ciudad de Villahermosa, Tabasco. Esta investigación surgió a raíz del bajo nivel de dominio del...

Persistent link: https://www.econbiz.de/10012968899

Mercadeo Internacional del Queso Cotija (International Marketing for Cotija Cheese)

Pedraza Rendón, Oscar Hugo - 2017

This article analyzes the possibility of commercializing internationally the Cotija Región of Origin Cheese, by means of marketing strategies. The elaboration of daily products, is one of the principal economic activities in Mexico. The economic and social situation concerning the Cotija...

Persistent link: https://www.econbiz.de/10012974944

Whose Choice Is It? The Role of Attitude in Determining Customer's Intention to Use the Courier

Setiyawati, Sri - 2016

quality, price reasonableness as well as a brand image that influence the attitude, and lastly the role of attitude as a … significance level p ≤ 0.05. The findings show that product quality and brand image are influencing the attitude of courier usage … attitude able to act as a mediator to product quality, price reasonableness, and brand image towards the intention to use a …

Persistent link: https://www.econbiz.de/10012978982

Core Changes in the Usage of Sales Promotion in the Context of Knowledge-Based Economy

Čepinskis, Jonas - 2016

In this article the authors review three stages of Sales Promotion (SP) in Lithuanian retail market, with special emphasis on the present - SP usage in manufacturing/service economy and the future - knowledge-based economy. At many retail organizations marketing managers now routinely use...

Persistent link: https://www.econbiz.de/10012979488

Export Inhibitors in the First Stage of the Internationalization Process : Evidence from Mexico

Merlos García, José Jesús - 2016

This paper identifies export inhibitors in the first stage of the internationalization process of companies. Evidence indicates export inhibitors have the strongest effects on small and midsized manufacturing companies (SMEs) in the state of Michoacán, Mexico. Some 191 managers or owners of...

Persistent link: https://www.econbiz.de/10013003324

Las Percepciones De La Satisfacción Del Cliente En Las Entidades Financieras : Evidencia De Puebla, México (Perceptions of Customer's Satisfaction in Financial Institutions: Eviden...

Pérez Villarreal, Héctor Hugo - 2016

The English version of this paper can be found at 'http://ssrn.com/abstract=2830741' http://ssrn.com/abstract=2830741Spanish Abstract: El objetivo de este artículo es identificar los diferentes segmentos de mercados en las entidades financieras de la Zona Metropolitana de Puebla, comprobando...

Persistent link: https://www.econbiz.de/10013003562

Impact of Subliminal Messages on Consumer Behavior : A Fresh Look into the Future

Sur, Ratul - 2016

Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...

Persistent link: https://www.econbiz.de/10013004087

Service Quality and Customer Satisfaction in Banks During an Economic Recession and Banking Crisis Period : The Critical Case of a Greek Co-Operative Bank

Kalpadakis, Andreas - 2015

a critical case study – in order to identify any differences in service quality satisfaction and its impact on the … quality dimensions of the adapted SERVQUAL model contributed significantly to overall customer satisfaction and loyalty; and …

Persistent link: https://www.econbiz.de/10013013188