Ambrose, Eamonn; Marshall, Donna; Fynes, Brian; Lynch, … - In: International Journal of Operations & Production Management 28 (2008) 4, pp. 360-379
Purpose – In successful purchasing relationships, effective communication is a key factor. The purpose of this paper is … to explore whether the choice of communication media is affected by different stages in the relationship development … initially reviews the literature on inter‐organizational communication and purchasing relationships. In order to explore the …