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Functional food marketing : the Hungarian market case
Nagy, Szabolcs - 2010
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011282130
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Marketing und Gesellschaft
Fischer-Winkelmann, Wolf F. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000064231
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Die Servicepolitik als Instrument des Handelsmarketing
Gerstung, Fritz - 1978
Persistent link: https://www.econbiz.de/10000064910
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Umsatz um jeden Preis
Lange-Prollius, Horst; Neder, Ralph - 1978 - Verkürzte u. überarb. Fassung
Persistent link: https://www.econbiz.de/10000065252
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Freier Warenverkehr in der EG und nationale Absatzregelungen
Fasshold, Dagobert - 1986
Persistent link: https://www.econbiz.de/10000065964
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Leading open innovation
Huff, Anne Sigismund (ed.); Möslein, Kathrin (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10013481846
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Marketing 3.0 : from products to customers to the human spirit
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2010
Persistent link: https://www.econbiz.de/10013490273
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Innovation und Marketing
Weiber, Rolf; Pohl, Alexander - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10014005860
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Marketing : Grundlagen für Studium und Praxis
Bruhn, Manfred - 2010 - 10., überarb. Auflage
Persistent link: https://www.econbiz.de/10014005925