Marketing 3.0 : from products to customers to the human spirit
Year of publication: |
2010
|
---|---|
Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Marketing | Verbraucherzufriedenheit | Wertorientierung |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
-
Marketing 3.0 : From Products to Customers to the Human Spirit
Kotler, Philip, (2010)
-
Jahn, Steffen, (2013)
-
WertZeichen setzen! : Wege in die Kommunikationszukunft in Marketing, Medien und PR
Anda, Béla, (2010)
- More ...
-
Die neue Dimension des Marketings : vom Kunden zum Menschen
Kotler, Philip, (2010)
-
Marketing 3.0 : produits, clients, facteur humain
Kotler, Philip, (2012)
-
Marketing 4.0 : moving from traditional to digital
Kotler, Philip, (2016)
- More ...