Marketing 3.0 : from products to customers to the human spirit
Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
| Year of publication: |
2010
|
|---|---|
| Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Verbraucherzufriedenheit | Wertorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 188 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-59882-5 ; 0-470-59882-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490273