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Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and...
Persistent link: https://www.econbiz.de/10014946679
The Education Reform Act and, in particular, the Local Management of Schools will demand different skills …
Persistent link: https://www.econbiz.de/10014946832
The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma...
Persistent link: https://www.econbiz.de/10014946861
The rapid development of retail management and marketing in research, theory and academic courses is reflected in this comprehensive collection on retail marketing.
Persistent link: https://www.econbiz.de/10014946866
Globalization and economic integration have focused attention on the topic of ethics in international management. At a time when the European Union is attempting to harmonize standards in many areas, the issue of ethics within the EU deserves special attention. Given the diversity of the...
Persistent link: https://www.econbiz.de/10014932198
This paper explores the structure and role of management education in teaching and learning management with reference … to the structure (hierarchy) and control of the education process. The paper also attempts to question our fear and … desire to learn and our fear and desire for learners with reference to the usefulness of management education.  …
Persistent link: https://www.econbiz.de/10014932470
This paper examines whether or not US‐style management education is beneficial to society and presents a review of … recent events, which suggest that management education must be improved. Two principal approaches to management education and … education. Proposes three improvements to management education that will deliver greater benefits to society while …
Persistent link: https://www.econbiz.de/10014932473
The growth in management education generally, and entrepreneurship education specifically, has occurred at the same … specific case of entrepreneurship education, this paper recommends that the tension between prescription and recognition of the … activity needs to be resolved by both academics and policy makers before the benefits of education in this area can be realised.  …
Persistent link: https://www.econbiz.de/10014932474
schools and management departments of universities. This paper focuses on management education in universities in Australia … development of assessable competencies, or all of these. Regarding current challenges facing management education, are we avoiding … changes necessary in tertiary education or resisting the erosion of important educational values and standards? Considering …
Persistent link: https://www.econbiz.de/10014932478
competitive, these economic changes impact on the content and context within which business education takes place. Company changes … impact on what is needed in management education.  …
Persistent link: https://www.econbiz.de/10014932480