International Journal of Bank Marketing
Year of publication: |
1991
|
---|---|
Authors: | Watkins, Trevor |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 9.1991, 6, p. 5-6
|
Publisher: |
MCB UP Ltd |
Subject: | Education | Finance | Banking | Marketing theory |
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