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The number of export markets that a firm serves: process models versus the born-global phenomenon
McNaughton, Rod B. - In: Journal of international entrepreneurship 1 (2003) 3, pp. 297-311
Persistent link: https://www.econbiz.de/10006024904
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Strategic alliances in the software industry
McNaughton, Rod B. - In: International journal of entrepreneurship and … 1 (2001) 3-4, pp. 444-462
Persistent link: https://www.econbiz.de/10006036137
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Foreign Market Channel Integration Decisions of Canadian Computer Software Firms
McNaughton, Rod B. - In: International business review : the official journal of … 5 (1996) 1, pp. 23-52
Persistent link: https://www.econbiz.de/10005987350
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Market-oriented value creation in service firms
Mcnaughton, Rod B.; Osborne, Phil; Imrie, Brian C. - In: European journal of marketing : EJM 36 (2002) 9, pp. 990-1002
Persistent link: https://www.econbiz.de/10006086580
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Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Schlosser, Francine K.; Mcnaughton, Rod B. - In: The journal of services marketing 23 (2009) 4, pp. 236-248
Persistent link: https://www.econbiz.de/10008272442
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ENTRE-U: An entrepreneurial orientation scale for universities
William Todorovic, Zelimir; McNaughton, Rod B.; Guild, Paul - In: Technovation : the international journal of … 31 (2011) 2, pp. 128-138
Persistent link: https://www.econbiz.de/10008812783
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Facilitation of links between multinational subsidiaries and SMEs: The Scottish Technology and Collaboration (STAC) initiative
Prashantham, Shameen; Mcnaughton, Rod B. - In: International business review : the official journal of … 15 (2006) 5, pp. 447-462
Persistent link: https://www.econbiz.de/10007599732
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High-technology cluster evolution: a network analysis of Canada's Technology Triangle
Xu, Stephen Xingang; McNaughton, Rod B. - In: International journal of entrepreneurship and … 6 (2006) 6, pp. 591-608
Persistent link: https://www.econbiz.de/10007599979
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Individual-level antecedents to market-oriented actions
Schlosser, Francine K.; Mcnaughton, Rod B. - In: Journal of business research : JBR 60 (2007) 5, pp. 438-446
Persistent link: https://www.econbiz.de/10007723586
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The influence of product features on brand switching: the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.; McNaughton, Rod B. - In: The journal of business & industrial marketing 28 (2013) 5, pp. 421-431
Persistent link: https://www.econbiz.de/10010138580