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Analyzing business-to-business relationships in an Arab context
Berger, Ron; Silbiger, Avi; Herstein, Ram; Barnes, … - In: Journal of world business : JWB 50 (2015) 3, pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Mining and investigating the factors influencing crowdfunding success
Yang, Song; Berger, Ron; Yosipof, Abraham; Barnes, … - In: Technological forecasting & social change : an … 148 (2019), pp. 1-10
Persistent link: https://www.econbiz.de/10012228609
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International marketing review 34 (2017) 5, pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
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Improving expatriation success : the roles of regulatory focus and burnout
Silbiger, Avi; Berger, Ron; Barnes, Bradley R.; … - In: British journal of management : BJM 28 (2017) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10011684376
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Developing international business relationships in a Russian context
Berger, Ron; Herstein, Ram; Silbiger, Avi; Barnes, … - In: Management international review : mir ; journal of … 57 (2017) 3, pp. 441-471
Persistent link: https://www.econbiz.de/10011708288
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: International marketing review 34 (2017) 4, pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Is guanxi universal in China? : some evidence of a paradoxical shift
Berger, Ron; Herstein, Ram; Silbiger, Avi; Barnes, … - In: Journal of business research : JBR 86 (2018), pp. 344-355
Persistent link: https://www.econbiz.de/10011855358