Berndt, Adele; P. Wayland, Jane - In: Journal of International Education in Business 7 (2014) 1, pp. 47-59
Purpose – Locally authored textbooks are used at tertiary South African institutions to assist in marketing research … studies. The purpose of this paper is to investigate the readability of locally authored marketing research textbooks in South … textbooks (authored locally) used at South African institutions were identified. Electronic versions of the textbooks were used …
