This paper presents the survey conducted to assess end-user engagement in building organisation's security. A total of forty-eight (48) responses were collected from fifteen (15) mid-sized business organisations and institutions in Tanzania. The results show that little has been done to...

Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This...

This research focuses on the effects on users' engagement of different tweet forms including text length, text sentiment and the usage of hashtag, mention, video or picture URL. In the first part, we analyze the tweets of five companies from the apparel industry and finds out that there is no...

The EU is diagnosed with a participation deficit, rooted in a lack of public communication. While news media are the primary source of information about EU politics, social media have become an important channel for political information. Importantly, social media platforms offer unique...

We investigate user engagement with politicians' migration discourses on social media. In particular, we study the effects of message framing and support base attitudes on interactions on Facebook and Twitter in five European countries. Enriching automated analysis of social media content with...