Franchising plays a significant role in the rapid growth of its retail sales. Franchising is a system in which the franchisor grants a license, trademark,and service mark, as well as advice, and assistance in organizing, merchandising, and managing the business as a long-term business...

Purpose: The aim of this research is to explore the structural relationship between taste, price fairness, healthiness, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. The research subject is McDonald's given the market share...

As franchising provides several benefits to both corporations and small business owners, a growing number of contracts have been written through which corporations offer the right to use their brand name and business model, and small business owners pay fees for accepting the offers. In this...

Purpose Few states or local school districts mandate a minimum time for lunch. With increasing pressure on schools to maximize instructional time, many US students have witnessed continued reductions in the time allotted to lunch periods and, thus, less time to choose from an increasing number...