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Integrating Quality Improvement Tenets into the Marketing Curriculum
Marshall, Greg W.; Lassk, Felicia G.; Kennedy, Karen Norman - In: Journal of marketing education : JME (1996), pp. 28-38
Persistent link: https://www.econbiz.de/10007324646
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Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics
Ramsey, Rosemary P.; Marshall, Greg W.; Johnston, Mark W.; … - In: Journal of business ethics : JOBE 70 (2007) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10007396954
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Exploring internal customer service quality - Service quality among internal organizational units is an often overlooked aspect of service delivery
Marshall, Greg W.; Baker, Julie; Finn, David W. - In: The journal of business & industrial marketing 13 (1998) 4-5, pp. 381-392
Persistent link: https://www.econbiz.de/10007350240
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Churchill, Ford, and Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W. - 2006 - 8. ed., internat. ed. / Mark W. Johnston ; Greg W. Marshall
Persistent link: https://www.econbiz.de/10004825003
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Relationship selling and sales management
Johnston, Mark W.; Marshall, Greg W. - 2005 - internat. ed.
Persistent link: https://www.econbiz.de/10004800823
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Sales force use of technology: antecedents to technology acceptance
Robinson, Leroy; Marshall, Greg W.; Stamps, Miriam B. - In: Journal of business research : JBR 58 (2005) 12, pp. 1623-1631
Persistent link: https://www.econbiz.de/10006714479
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F INFORMATION COMMERCE & TECHNOLOGY - Sales force use of technology: Antecedents to technology acceptance Fa: 140
Robinson Jr, Leroy; Marshall, Greg W.; Stamp, Miriam B. - In: Operations research, Management science : OR MS ; the … 47 (2007) 2, pp. 199-202
Persistent link: https://www.econbiz.de/10007770286
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F INFORMATION COMMERCE & TECHNOLOGY - Sales force use of technology: Antecedents to technology acceptance Fa:140
Robinson Jr, Leroy; Marshall, Greg W.; Stamps, Miriam B. - In: Operations research, Management science : OR MS ; the … 46 (2006) 6, pp. 671-674
Persistent link: https://www.econbiz.de/10007772802
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Workplace isolation: Exploring the construct and its measurement
Marshall, Greg W.; Michaels, Charles E.; Mulki, Jay P. - In: Psychology & marketing 24 (2007) 3, pp. 195-224
Persistent link: https://www.econbiz.de/10007594087
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Activity-Based Costing: Accounting for a Market Orientation - Activity-based costing provides the means for marketers to better assess the financial impact of their firm's market-...
Goebel, Daniel J.; Marshall, Greg W.; Locander, William B. - In: Industrial marketing management : the international … 27 (1998) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10006303422