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As productivity pressures, job uncertainties, changing sales strategies, and growing international competition increase, the salesperson experiences unprecedented levels of job stress. Cause and effect of job stress still remains poorly understood. Examines the role of a number of organizational...
Persistent link: https://www.econbiz.de/10014723243
Investigates the antecedents and outcomes of salesperson burnout. Prior research on burnout in personal selling is extended by including a more complete set of predictors of burnout, and by testing the conceptual model of burnout using a multi‐company sample of field salespeople in an...
Persistent link: https://www.econbiz.de/10014721982
Technology will continue its pervasive global impact on marketing strategies and program components in the twenty‐first century. Technology is changing markets and buyer preferences and the rate of change is likely to increase in the future. Highlights several of the more apparent impacts of...
Persistent link: https://www.econbiz.de/10014946677
Purpose: Artificial intelligence (AI) is a rapidly growing frontier. One promising area for AI is its potential to assist sales managers in providing salesperson feedback. Despite this promise, little work has been done within the business-to-business (B2B) sales domain to investigate the...
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